Bob Lederer RFL Communications, Inc.

What Is Inflation Doing To Brand Equity, Price Elasticity? / RBDR

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April 29, 2022

Today on RBDR: The British newspaper, The Guardian, investigated continuing significant price increases in these inflationary times taken by 100 companies. CPG retail price increases as U.S. inflation runs rampant led RBDR to think about brand equity, price elasticity and anything that might be more important for research to understand.

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Bob Lederer RFL Communications, Inc.

Advertisers’ Attention-Measurement Options / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 27, 2022

Today on RBDR: Measurement of attention to advertising is incredibly important, but there is no broadly accepted agency or methodology towards that end. VisionWeek Associate Editor Tim Cross did, however, recently blog about six different options to measure and capture attention to advertising.

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Bob Lederer RFL Communications, Inc.

Charges & Defense By Google Of Its Data Collection / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 25, 2022

Today on RBDR: Very few Google users have an understanding of the data Google collects through its Messenger and Dialer apps. Doug Leith, a Trinity College Dublin professor sees a nefarious side to the data being collected, which he shared with Google. The response from Google was that the business was not using the collected data in any way that jeopardized individuals.

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Bob Lederer RFL Communications, Inc.

“Share of Search”: Better Predictor Of Purchase Intent / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 20, 2022

Today on RBDR: MyTelescope founder & CEO Rodrigo Graviz’s research business was founded on the hypothesis that “Share of Search” is the most accurate measurement of consumer and business purchasing intent and demand. He insists it’s more accurate than traditional projection tools that require multiple data sets.

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Bob Lederer RFL Communications, Inc.

The Case That Marketing Needs Decision Science, Too / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 18, 2022

Today on RBDR: When cooperation with decision scientists comes up, the link is logically always with market research or insights. But Santander UK Chief Customer and Analytics Officer Saj Arshad spoke about marketing as the consequential collaborator with decision science at MRS’ Impact 2022 conference.

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