Bob Lederer RBDR

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR:

1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us?

2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity.

RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers.

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Bob Lederer RBDR

How Twitter users connect w/TV. What’s specifically wrong with Big Data. (RBDR 9.30.2015)

Today on RBDR: 1) Twitter reveals results of a study that shows a new dramatic link between television viewing and tweeting. (Story link: http://fortune.com/2015/09/21/here-are-some-tv-tips-from-twitter-everyones-favorite-second-screen/) 2) If you have a strong and positive belief about the current state of Big Data, you will want to think again after you hear our interview with Slater Victoroff, CEO of indico Data Solutions, on RBDR. (Story link: http://techcrunch.com/2015/09/10/big-data-doesnt-exist/#.nzwjs5:Q70F)

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RBDR

Pew Discovers Web Survey Secrets. Yogi Berra Could’ve Been MR Resource. (RBDR 9.25.2015)

Today on RBDR:

1) Pew Research Center released results from a study of Web surveys users and those who don’t participate in that fashion — and explains what exclusion of non-Web respondents does to results. See the studies in question HERE and HERE.

2) The great philosopher, Yogi Berra, died this week. What he could have taught us in market research.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

Cos. accelerate analytics hiring. Reid: let’s innovate, not fight FCC (RBDR 9.21.2015)

Today on RBDR: 1) A Gartner study seems to indicate a marked acceleration in corporations’ hiring to fill analytics positions. 2) Vision Critical founder and President Andrew Reid explains to RBDR why he believe the research industry should devote less time fighting the FCC over use of autodialers and place greater emphasis on innovative solutions in data gathering.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE