Bob Lederer RBDR

Unilever’s Stan Sthanunathan offers 10 MR industry predictions. (RBDR 03.22.2016)

Today on RBDR:

Unilever SVP Consumer & Market Insights Stan Sthanunathan is back to reprise the section of his MRS presentation where he made 10 predictions about the future of the Market Research industry.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they can offer you by visiting their website.

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Bob Lederer RBDR

Unilever’s Stan Sthanunathan offers ‘Market Research 10 Commandments.’ (RBDR 03.21.2016)

Today on RBDR: Unilever SVP Consumer & Market Insights’ Stan Sthanunathan reprises his MRS presentation for the viewers of Research Business DAILY Report. Listen to his “Market Research 10 Commandments.”

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Bill Harvey on ARF Re!Think 2016 Highlights. (RBDR 03.17.2016)

Today on RBDR: Media research guru and ARF “Erwin Ephron Award” winner Bill Harvey explains the high points and most relevant insights that came out of the ARF 2016 ReThink Conference.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website and click on the picture of the Toolbox on our home page.

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Bob Lederer RBDR

ARF’s Gayle Fuguitt: “How Advertising Works” study. (RBDR 03.16.2016)

Today on RBDR:

Advertising Research Foundation (ARF) President Gayle Fuguitt explains the most important findings from its “How Advertising Works” study. The project was announced at ARF’s Annual Re!Think Conference in New York on March 14.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website, and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

FlexMR CEO on separating mobile research from online. (RBDR 03.15.2016)

Today on RBDR:

FlexMR CEO Paul Hudson explains more about the blog authored by Louisa Thistlethwaite that asserts that mobile research should not be automatically aligned with online research. The reason: it undercuts the best and completely novel contributions that mobile can make to research efforts. If you missed the original blog post, be sure to read it by clicking here.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website, and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.