Bob Lederer RBDR

A Special Comment on the State of Political Polling | RBDR

November 10th, 2016. Today on RBDR: A commentary about the ills of polling after Tuesday’s US presidential election, and the crying need for change so that it does not continue to give market research a series of black eyes.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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Bob Lederer RBDR

Big Data: Essential for Marketers’ Reach to Millennials | RBDR

Wednesday November 9th, 2016. Today on RBDR:

1) Big Data is a very valuable market tool in reaching out to Millennials.
2) USC Information Sciences Institute computer scientist Emilio Ferrara has a startling discovery from a study of one month’s worth of tweets about the presidential election were actually generated by pro-Trump and pro-Clinton software robots.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Ad Hoc Research, Data Silos Holding Back Insights Function Acceptance | RBDR

Tuesday November 8th, 2016. Today on RBDR:

1) 44% of Insights functions believe they are a valued contributor to businesses, yet the same functions say ad hoc research and data silos that possess research data and findings are holding back internal acceptance of research. Read this study by clicking here.

2) Can a new Facebook bot called Claire prove itself to be a better predictor of New Product success at retail? You can find this story by clicking here.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Market Research a Top Innovation Area | RBDR

Monday November 7th, 2016. Today on RBDR:

1) Marketing and Market Research, grouped together, are perceived as one of the leading business categories that are ripe for innovation.
2) An update on what Donald Trump owes his pollster, Tony Fabrizio, shows he actually owes more than the $767,000 previously reported.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Mobile devices dominate internet traffic. IBM Watson’s customer engagement aims. (RBDR 11.03.2016)

Today on RBDR:

1) What Zenith media agency’s discovery about escalating dominance by mobile devices of Internet traffic means for the research field.

2) IBM’s Watson Virtual Agent launches as a tool for brands to boost their customer knowledge and then improve customer engagement.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform.

Learn more today! Visit their website for more information.

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