Bob Lederer RBDR

“Make Research Great Again” (What the heck, it worked for Donald Trump) | RBDR

December 15, 2016. Today on RBDR:

In the spirit of President-elect Donald Trump, Bob Lederer is joined by Luck Collective’s Kristin Luck, DCG’s Dennis Gonier and KL Communications’ Kevin Lonnie for suggestions how to implement changes that “Make Research Great Again.”

Programming Note: This is the final RBDR of 2016. We’ll return with a brand new edition on Tuesday, January 3, 2017. Happy Holidays!

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

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Bob Lederer RBDR

Was the Clinton Campaign Doomed by a Misfiring Algorithm? | RBDR

December 13, 2016. Today on RBDR:

1) Did a prized, proprietary algorithm doom the Clinton presidential campaign by misdirecting travel, time and monies?

2) “Looking Further With Ford 2017” delivers at least two new consumer trends that can change research.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Kohlberg Kravis Roberts to Buy Large Stake in GfK | RBDR

December 12, 2016. Today on RBDR:

Kohlberg Kravis Roberts has an agreement with majority owner, GfK Verein, to buy a large minority stake in GfK research, the sixth largest research company in the world. There are multiple financial issues to this deal, as well as a technological angle to it.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

December 8, 2016. Today on RBDR:

1) What brands and researchers are coming to understand about System 1 and System 2.

2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

SM Becomes #1 Tool for Marketers’ Launches | RBDR

December 7th, 2016. Today on RBDR:

1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. Read this story for yourself by clicking here.

2) Ray Poynter addresses “why” online communities are so strongly and rapidly becoming a preferred research tool in client research — and what might the future look like for use of communities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.