Bob Lederer RFL Communications, Inc.

“Real-Time Marketing Report”; MR Analyst “hot”; Emotient tie to Google Glass (RBDR–3/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) Monetate and eConsultancy have produced “Real-Time Marketing Report” to define the subject and provide numerous ideas about implementation and its value. We recommend that you download this report. Here is the link: http://info.monetate.com/CREconsultancyMarketingReport_Research.html    2) Research Analyst remains one of the best, fastest growing job opportunities, both in the U.S. and worldwide. 3) SDL reveals results of its Super Bowl 2014 commercials analysis. Esurance

had the top viewer engagement during the game, but spots for Budweiser, Cheerios and Coca-Cola had lasting impressions. 4) Emotient launches new “glassware” that uses Google Glass to measure emotions.

Bob Lederer RFL Communications, Inc.

Millennials will sell personal data; People switch devices for bigger screens (RBDR–3/11/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) Consumers hold nothing back about their personal data privacy concerns online, however a Communispace study also reports a huge percentage of Millennials will barter their personal data for discounts. 2) A Facebook and GfK project revealed how many individuals own multiple online devices–and their preponderance to start something on one device and switch to another. 3) comScore Chairman Emeritus Gian Fulgoni discusses what it and ESPN hope to accomplish now that their access to PPM data has been mandated by the FTC.

Bob Lederer RFL Communications, Inc.

Nielsen metering mobile viewing; TAM gets India reprieve; Buffett buys Catalina (RBDR–3/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) The Department of Defense is studying the body movements of Vladimir Putin, hoping to figure out what he is thinking and might do next. 2) Nielsen has changed its method of collecting mobile viewing data. 3) India’s TAM TV Ratings service received a judicial reprieve until July, meaning it won’t have to abide by new ownership guidelines, and apparently opening the way for a return to TV data reporting. 4) Second screen Twitter usage during the Oscar television show last weekend was impressive among female viewers. 5) Majority control of Catalina Marketing has been acquired by Berkshire Partners. 6) In the UK, the Market Research Society names a new President and the British Film Institute appoints a new Director of Marketing, Communications and Audiences.

Bob Lederer RFL Communications, Inc.

Serge Matta named comScore’s new CEO; IBISWorld says MR buyers have the leverage with vendors; Kantar goes to India courts re new TV Ratings Standards; Unilever’s Sthanunathan to keynote ESOMAR MENAP meeting (RBDR–2/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) comScore shuffles its executive management team around hiring of new CEO Serge Matta. 2) IBISWorld study reports that MR buyers have the negotiating leverage in dealing with MR vendors. 3) Kantar Marketing goes to court in India regarding new TV Ratings Standards, arguing that the new rules should have been approved by the country’s Parliament. 4) At ESOMAR’s MENAP meeting in Dubai next month, Unilever SVP-Consumer & Market Insights Stan Sthanunathan will deliver the keynote, with attention on the 7 mainstream trends that could shape the insights industry in the next decade.

Bob Lederer RFL Communications, Inc.

New book, “Absolute Value,” details new MRer issues with consumers based on their information sources; Ray Poynter says mobile MR is grabbing large chunks of online MR work; it’s projected to hit 50% by 2017 (RBDR–2/12/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) A new book, “Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information,” explains the difficulties for research caused by consumers’ behavior as they seek out information that forms product perceptions and purchase decisions. 2) Ray Poynter sees mobile research accounting for 50% of online research in three years; he also foresees mobile’s “in-the-moment” feature becoming so dominant that will become a new research genre.