Bob Lederer RBDR

Bill Harvey: Aggressive Approach to Brand Building | RBDR

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July 17, 2018. Today on RBDR:

Bill Harvey continues his series on how marketers can attack the problems of brand building in today’s complex and confusing marketplace. Today: his aggressive approach suggestions with respect to advertising.

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Bob Lederer RBDR

Targeting in Brand Building (Bill Harvey Perspective) | RBDR

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July 3, 2018. Today on RBDR:

Bill Harvey will tackle a problem he hears about over and over again: building a brand in these revolutionary marketing and research times. He has developed seven solutions. Today, his introduction to a multi-part series on the subject.

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Bob Lederer RBDR

Selling Kantar? Update from its President | RBDR

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June 19, 2018. Today on RBDR:

Kantar President Wayne Levings provides an update on the current and possible future role of Kantar, inside and independent of WPP.

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Bob Lederer RBDR

GDPR’s Current and Future Impact | RBDR

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June 12, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey addresses the impact of GDPR, so far and in the foreseeable future.

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Bob Lederer RBDR

Unilever Claims Major 1-to-1 Marketing Progress | RBDR

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June 11, 2018. Today on RBDR:

Unilever CMO Keith Weed revealed the company’s progress in building one-to-one market targeting and how it is getting done.

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