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October 11, 2018. Today on RBDR:
Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.
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September 17, 2018. Today on RBDR:
Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming Friday because of the evolving research
techniques being tested and applied by the broadcast and cable networks. There used to be 25 new shows a year — Harvey claims there are over 450 these days.
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August 20, 2018. Today on RBDR:
Bill Harvey has his own thoughts about Bob Lederer’s August 16th RBDR commentary about the Nielsen Company’s issues and problems.
Listen to the podcast version of today’s content by clicking here.
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August 7, 2018. Today on RBDR:
Bill Harvey’s “Brand Building” video series continues with a look at fulfilling more for your brand by focusing on its untapped attributes.
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July 26, 2018. Today on RBDR:
Bill Harvey proposes brand building solutions that go beyond targeting.
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