Bob Lederer RFL Communications, Inc.

Let Psychographics Improve Ad Creative / RBDR

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February 25, 2020

Today on RBDR: Advertising creative is always subject to change given the continuing goal of achieving excellence. Media research expert Bill Harvey is suggesting that media creative would be smart to take a significant leap through application of new psychographics.

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Bob Lederer RFL Communications, Inc.

Bill Harvey Likes Local TV Nielsen “Impressions” / RBDR

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January 27, 2020

Today on RBDR: Media research guru Bill Harvey discusses an RBDR report from a few weeks ago which noted that Nielsen Media is readying to make available “Impressions,” replacing ratings points for local television media buys.

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Bob Lederer RFL Communications, Inc.

Good Advertising News for Streamed TV Viewing / RBDR

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January 21, 2020

Today on RBDR: Bill Harvey discusses a Fox study due for release the last week of January, which discusses Return on Ad Spending for News & Sports programs, plus ad spending value from TV program viewing on streamed, non-traditional devices.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s Take on John Wanamaker & Digital / RBDR

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September 17, 2019

Today’s RBDR: Research Measurement Technologies’ Bill Harvey presents his insights as to the progress in advertising effectiveness that has come from digital media. He thinks John Wanamaker would be pleased.

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Bob Lederer RFL Communications, Inc.

“Branded Content” Strives for Television Acceptance / RBDR

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July 29, 2019

Today on RBDR: Bill Harvey explains the history of “Branded Content,” which I learned is a fancy way of referring to sponsoring a program–and Bill notes the current discussions about using branded content on television.

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