Bob Lederer RBDR

Microsoft acquires SwiftKey. Big Data’s oversights. Forbes’ BrandVoice guarantee. (RBDR 02.11.2016)

Today on RBDR:

1) Microsoft acquires popular mobile predictive technology app SwiftKey.

2) An amazing revelation about what Big Data has not been collecting, and the data diversity problems this apparent oversight is causing.

3) Forbes’ content marketing program, Forbes BrandVoice, has created a brandlift guarantee that returns a marketer’s money if it fails to deliver.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

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Bob Lederer RBDR

Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR:

1) What we now know about the impact of predictive analytics with B2B companies.

2) Facebook jumps into targeting of its members as a collaborator with political candidates.

3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

FTC cautions on use of Big Data. Apple acquires Emotient. (RBDR 01.11.2016)

Today on RBDR:

1) The MRA’s Howard Fienberg summarizes the FTC’s cautionary report on the use and misuse of Big Data (Find the links to this story here.)

2) Apple Computer acquired Emotient this past week, a self-described leader in emotion detection and sentiment analysis based on facial expressions. RBDR explores why.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com.

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Bob Lederer RBDR

MR Ideas for Big Data. 1st Client of the Year Award. A Special “Thank You.” (RBDR 12.7.2015)

Today on RBDR:

1) Denyse Drummond-Dunn presented ideas for market researchers to follow to effectively coordinate with Big Data at Belgium’s BAQMaR meeting. We share some of the most valuable points.

2) RFL kicks off our “Client of the Year Awards” for 2015 with the recipient in the Advertising Research category.

3) A big thank you to many in the RBDR audience for their support last week.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. For more information, be sure to visit their website.

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Bob Lederer RBDR

Research Now CEO search. Confirmit MR exec study. Mobile advertising & Harvard U. (RBDR 10.15.2015)

Today on RBDR:

1) Research Now announces it has begun a search for a new President & CEO following the resignation of Kurt Knapton.

2) Confirmit launches a global study to identify which of five persons each researcher slots into in order to gain an understanding of where the research industry is going and where it wants to go. Take the survey HERE.

3) News notes about the extremely low percentage of advertising that is mobile friendly and a story about the Big Data bonanza progressing throughout Harvard University professors. (Link HERE).

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