Bob Lederer RFL Communications, Inc.

Microsoft’s Reed Cundiff reveals and explains the merger of Big Data & internal attitude/behavior data (RBDR–1/27/2014)

Today, sponsored by KL Communications (http://www.klcommunications.com):

Everyone in the MR industry is talking about Big Data, but where are the successful implementations occurring? At ESOMAR’s 2013 Annual Congress, Microsoft GM Reed Cundiff and InfoTools’ Patricio Pagani shared Microsoft’s step-by-step Big Data implementation. Cundiff spoke with RBDR about the process.

KL Communications is THE expert in Customer Co-Creation, whose proprietary CrowdWeaving platform powers the next generation of online insight communities.

To read KLC CEO Kevin Lonnie’s penetrating thoughts on the opportunities and implications of customer co-creation for MR, visit:
http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

You can learn more about Microsoft’s Big Data initiative by visiting RFLOnline.com, clicking on the “Subscribe” link, filling in your contact information and requesting a sample issue of Research Conference Report.

Bob Lederer RFL Communications, Inc.

Nielsen installing EEG in MR labs; CMOs: become your firm’s customer advocate (RBDR–11/06/2013)

Today: 1) Nielsen told a conference last week that it has implemented EEG capabilities in several research labs, but an observer says it’s only for extremely well-heeled marketers. 2) CMOs need to become a company’s customer expert at every level, an exhaustive assignment. 3) An expert asserts that Big Data isn’t for everyone. “It makes things harder,” says Howard Baldwin, who advises not to tackle it until you are really confident about mastery of data of any size.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

RBDR for August 28, 2013

1) What some businesses are doing to fill the gap between Big Data job openings and finding quality, skilled personnel (and what can MR learn from that). 2) Pew Research reports an alarming 20% of U.S. homes do not have a broadband connection despite 98% of the population living in broadband-equipped locales– explaining why is purely speculative.

Sponsored by Decipher Inc. (http://www.decipherinc.com), focused on technology and research systems that bring data to life, and revealing how even seemingly small discoveries can yield meaningful insights.

Here is today’s mobile research insight, provided courtesy of Decipher:

http://www.decipherinc.com/n/uploads/…

Bob Lederer RFL Communications, Inc.

Many cos. using employees in their surveys; Big data: the Hype versus Realities (RBDR–7/27/13)

1) Best Practices, LLC study shows many large companies are using their employees as respondents. 2) All Things Digital Senior Editor Arik Hesseldahl separates Big Data hype from its realities. 3) RFL Communications’ new website enables you to view today’s RBDR, plus the previous 30, on its homepage. Visit http://www.rflonline.com.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is this week’s second mobile MR insight, courtesy Decipher, Inc.:

http://mrboard.decipherinc.com/2013/0…