Bob Lederer RBDR

Crowdsourcing essentials. Facial emotion tested by BBC (RBDR 11.11. 2014)

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Today on RBDR: 1) uSamp’s Jacob Tucker lays out three simple rules for effective use of Crowdsourcing. 2) After testing in the UK, Australia, Russia, BBC Worldwide will conduct a global test of facial emotion provided by CrowdEmotion. The goal: to try to make its program testing foolproof. 3) Text analytics is transforming Net Promoter Score into a viable research predictor at Jiffy Lube.

Bob Lederer RBDR

MR damaged by political ads. Boyle’s social media initiatives. (RBDR 11.6.2014)

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On today’s RBDR, 1) WJ Schroer Co.’s Bill Schroer says research’s credibility is being damaged by MR’s use in political advertising and the like. 2) Part 2 of RBDR’s interview with BBC Worldwide EVP Insights David Boyle discloses initiatives and frustrations around improving social media for research purposes.

Bob Lederer RBDR

Macromill-MetrixLab merger. BBC EVP Insights talks social media (RBDR 11.5.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.