Bob Lederer RBDR

2 new services. Pinterest milestone. Obama Social & Behavioral Sciences exec order. (RBDR 9.24.2015)

Today on RBDR: 1) New services from Rocket Fuel and Affectiva present appealing improvements in, respectively, campaign development and emotional involvement/engagement with videos. 2) Pinterest marks a major point in its development, with its 100 millionth active monthly user. 3) President Obama issues an executive order establishing a federal Social & Behavioral Sciences team that is intended to coax better individual decisions.

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Bob Lederer RBDR

New MR modes capturing rich, accurate, actionable, real-time intelligence (RBDR 3.9.2015)

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Today on RBDR: 1) Five ways that market researchers have discovered to access rich, accurate, actionable insights in real time. 2) Google is said to be contemplating new website research rankings based on the factuality of website content.