Bob Lederer RBDR

Potential Nielsen Acquirers Submit Their First Bids / RBDR

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January 29, 2019

Today on RBDR: Nielsen Holdings set Friday January 25 as the deadline for first bidders from potential acquirers. Reports suggest Nielsen management set a $10 billion asking price for the whole enterprise.

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Bob Lederer RBDR

Macromill-MetrixLab merger. BBC EVP Insights talks social media (RBDR 11.5.2014)

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On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.