Bob Lederer RBDR

Misinterpreting Social Media | RBDR

June 27, 2017. Today on RBDR:

1) ARF’s Audience Measurement Conference discusses what marketers need to comprehend about the information collected from social media.

2) A study from University of California San Francisco says online recruitment for crowdsourcing is besieged by under- and over-representation of important demographic groups.

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Bob Lederer RBDR

Interview with ARF’s Gayle Fuguitt on 2016 ARF Audience Measurement Conference. (RBDR 06.13.2016)

Today on RBDR:

If you are in New York for the 2016 ARF Audience Measurement Conference, here is some of what you will be focused on through Tuesday. If you can not make it, ARF President Gayle Fuguitt tells RBDR the key issues in media research to be tackled.

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