Bob Lederer RBDR

Microsoft buys LinkedIn. Nielsen Neuroscience adds Video Ad Explorer. (RBDR 06.15.2016)

Today on RBDR:

1) Microsoft has purchased the social media network for professionals, LinkedIn, for $26.2 billion. What social media deal could come next?

2) Nielsen Consumer Neuroscience introduces Video Ad Explorer, which is said to provide advertisers with a new research tool from which to develop more powerful and effective advertising.

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Bob Lederer RBDR

Interview with ARF’s Gayle Fuguitt on 2016 ARF Audience Measurement Conference. (RBDR 06.13.2016)

Today on RBDR:

If you are in New York for the 2016 ARF Audience Measurement Conference, here is some of what you will be focused on through Tuesday. If you can not make it, ARF President Gayle Fuguitt tells RBDR the key issues in media research to be tackled.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Fewer ad blockers on cell phones, tablets. Cookies grossly mislead reach, frequency (RBDR 8.10.2015)

Today on RBDR: 1) Many consumers have decided to place ad-blockers on their computers, both at home and for business. But the same is far from the case on those same consumers’ mobile phones and tablets, which make mobile advertising that much more attractive for marketers. 2) According to a Facebook-owned measurement service, marketers who are still reliant on cookies face two gross and different inaccuracies with reach and frequency. 3) Qualtrics introduces the kind of research incentive that may be particularly appealing to millennials.

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