Is Time Right For “Anonymous Universal ID”? / RBDR

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March 9, 2020

Today on RBDR: Twenty years ago, our friend and media research guru, Bill Harvey, proposed creation of an “Anonymous Individual ID” to understand individual advertising exposure across media research’s varied platforms. It didn’t catch on then…but Bill is proposing it again. RBDR sees merit in the idea for media research, but also in line with expanding privacy standards. How about you?

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