Bob Lederer RBDR

Amazon – Walmart Price War Can Obliterate Marketing, MR | RBDR

April 3, 2017. Today on RBDR:

1) Leading internet service providers announce they will not sell their customers’ Internet browsing histories.

2) JPMorgan Chase discovers fewer online programmatic advertising channels changed little on ad impressions or visibility.

3) Amazon and Walmart are about to enter into an all-out price war.

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Bob Lederer RBDR

New idea success study. SB50 ad ratings differ from YouTube views. (RBDR 02.23.2016)

Today on RBDR:

1) A study shows the difference between successfully predicting new idea success from new from idea creators and managers. Find the link to this story by clicking here.

2) Omnicom Group’s Annalect Group asked consumers to rate Super Bowl 50 ads using facial recognition technology — and received vastly different results than the most viewed on YouTube. You can find this story by clicking here.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.)

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Bob Lederer RBDR

Harvard alumni study spreads its academic & corporate wings. (RBDR 2.10.2016)

Today on RBDR: Market Strategies’ custom project for Harvard University to learn the success of its alumni proved so successful and interesting that it has obvious potential with any universities and, even in a different way, with major corporations.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

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Bob Lederer RBDR

Fewer ad blockers on cell phones, tablets. Cookies grossly mislead reach, frequency (RBDR 8.10.2015)

Today on RBDR: 1) Many consumers have decided to place ad-blockers on their computers, both at home and for business. But the same is far from the case on those same consumers’ mobile phones and tablets, which make mobile advertising that much more attractive for marketers. 2) According to a Facebook-owned measurement service, marketers who are still reliant on cookies face two gross and different inaccuracies with reach and frequency. 3) Qualtrics introduces the kind of research incentive that may be particularly appealing to millennials.

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Bob Lederer RBDR

What? 24 video views to get ONE video sharing? (RBDR 7.8.2015)

Today on RBDR: 1) An Australian professor’s estimate of how many views are required to create ONE SHARE of video content shows we all have a lot of social media building to do. 2) Facebook video services seem to make a strong case as an HBO program linked to an actor’s Facebook account receives 5.5 million views in two weeks. 3) Bain & Co. Manager Stanford Swinton warns conference attendees about the incredible accelerating pace of change in tracking customer experiences.

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