Bob Lederer RBDR

Consumers moving toward control of personal data. Social media self-measurement? (RBDR 6.8.2015)

Today: 1) Consumers may edging closer to insisting that they gain greater control of their personal information. 2) AdExchanger discusses the controversy between social media sites and media agencies over the sites’ self measurement.

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Bob Lederer RBDR

IBM Customer Experience Lab rolls out impressive tools; Nielsen: FTC negotiations and its “Topten” intro; Judy Vogel: Gannett’s new VP-MR (RBDR–9/18/13)

1) IBM’s India-based Customer Experience Lab rolls out three new capabilities that impact social, mobile, Big Data & analytics.

Here is the link to this story for further info:

http://www.dmnews.com/ibm-aims-to-make-c-suite-a-little-sweeter/article/311522/

2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.

3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.

4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.

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Witness insights history. Joan Lewis, Global Consumer & Market Knowledge Officer atProcter & Gamble interviews Malcolm Gladwell on the future of our industry.http://www.iirusa.com/research/keynotes.xml?registration=RBR13