Bob Lederer RBDR

Automation Will Vastly Improve Sampling | RBDR

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February 14, 2018. Today on RBDR:

For most people, automation means manual work being replaced by machines. But P2Sample’s JD Deitch sees beyond that and expresses big ideas about how it will radically improve sample and the accuracy and worth of research projects.

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Bob Lederer RBDR

The mystery of algorithms, except for data scientists. Nielsen phasing out TV paper diaries. (RBDR 09.19.2016)

Today on RBDR:

1) None of us, aside from Data Scientists, understand the algorithms they use and which ones they use.

2) Nielsen announces that it will do away with TV paper diaries in 2017 and, for good, in 2018.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

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Bob Lederer RBDR

Google markets polling for US elections. Can algorithms change voting preferences? (RBDR 04.12.2016)

Today on RBDR:

1) Google has been earnestly working to market its online polling capabilities to presidential and congressional candidates, as well as major media outlets.

2) A psychologist, Robert Epstein, is pushing his belief that Google algorithms can create searches that manipulate election preference for particular candidates.

RBDR is sponsored by Q-Oassis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

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Bob Lederer RBDR

NY Times & predictive analytics. Marketers following wrong KPIs. (RBDR 10.14.2015)

Today on RBDR:

1) Further insight into how the New York Times is focusing its measurement of digital readership.

2) Fournaise Marketing Group takes on a controversial topic: how marketers are relying on the wrong KPIs for assess their effectiveness and ROI.

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Bob Lederer RBDR

Ipsos adopts GCS. Top CMO mistakes involve data. Yahoo new search algorithm. (RBDR 4.22.2015)

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Today on RBDR: 1) Google Consumer Surveys adds an impressive new proponent and user, Ipsos. 2) Robert Bosch’s article on Marketing Magazine in the UK, “5 things CMOs can do to get fired” touches on 3 things that directly or indirectly relate to data and research. 3) Yahoo! Labs has developed an algorithm that purportedly can improve results from search campaigns.