Algorithms Are Leading to Social Media’s Bleak Future / RBDR

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

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April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

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Call For A Consumer “Algorithmic Bill of Rights” | RBDR

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March 19, 2019

Today on RBDR: As algorithms become ubiquitous throughout data collection, analysis and information implementation, Kartik Hosanagar, a Wharton School academic, strenuously argues that consumers using and impacted by them need to be protected. He proposes an Algorithmic Bill of Rights. (Link to article: https://www.fastcompany.com/90317658/we-need-an-algorithmic-bill-of-rights)

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PepsiCo Bets on “Augmented Intelligence” / RBDR

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January 28, 2019

Today on RBDR: Today on RBDR: PepsiCo is committed to its use of Zappi’s “Ada augmented intelligence” platform, a combination of artificial intelligence machine learning and algorithms, buttressed by human intelligence.

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