Bob Lederer RBDR

People Mag’s new survey tool. What happened to FB, Twitter during Super Bowl (RBDR 2.5.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) People Magazine’s new Style section giveaway is also a data collection tool from readers about their entertainment and beauty thoughts, plus about the publication itself. 2) Research Now has a new owner and uSamp has a new company name. 3) Facebook and Twitter released their respective Super Bowl 49 activity statistics. Both can make some claim of victory.

Bob Lederer RBDR

SurveyMonkey pushes better MR. uSamp higher-quality biz model. (RBDR 11.26.2014)

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Today, on RBDR: 1) For a second time in one month, SurveyMonkey enters a collaboration with established research organizations, which will attempt to improve industry understanding and implementation of probability and non-probability based research. 2) uSamp President Alan Gould explains the company’s new business model, which emphasizes higher-quality sample along with unique “value adds” for clients, who, in return, will pay more.