Ray Poynter assesses agnostic mobile MR. Barbara Leflein on media MR (RBDR 3.5.2015)

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Today on RBDR:  1) Research guru Ray Poynter points out the emerging importance of “mobile agnostic” research, and the reality that the overwhelming preponderance of online research is not mobile-enabled.   2) Media research expert Barbara Leflein fills in RBDR viewers about the key focuses to watch to stay on top and understand the latest developments.