Bob Lederer RBDR

Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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Bob Lederer RBDR

Another Study Claims SM Advertising to be a Hoax | RBDR

June 7, 2017. Today on RBDR:

1) An 18-month (and running) study from Good Growth Ltd. involving its clients states that investment in social media advertising shows ROI so poor that it is best described as a hoax.

2) TiVo won two preliminary patent infringement decisions against Comcast, Arris and Technicolor.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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