Bob Lederer RBDR

Measuring CX: Flexibility, Please! | RBDR

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August 17, 2018. Today on RBDR:

Dr. Stephen Needel takes on the common wisdom about all-important Customer Experience with a provocative commentary that points out the need for degrees of flexibility in making CX research assessments.

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Bob Lederer RBDR

MR Needs to Ask What Digital MR Can Do For Us | RBDR

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March 14, 2018. Today on RBDR:

Steve Needel, Managing Partner for Advanced Simulations, responds to Bob Lederer’s commentary that questioned whether traditional researchers are paying attention to the growing role of digital marketing research in company decision-making.

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