Kantar Media High-Impact Research Predictions

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December 10, 2018.

Today on RBDR: Kantar Media’s vast global network of media research executive experts present their predictions for 2019.

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IBM Watson tackles Twitter data. Steve Needel: gamification not survey remedy (RBDR 11.3.2014)

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On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.