Bob Lederer RBDR

Microsoft’s unorthodox polling. Reaching attentive, receptive audiences (RBDR 10.1.2014)

RBDR is sponsored by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals. Their forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. The company’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT.

Register for this webinar at: http://www.4igrowth.com

1) Microsoft Research launched the Microsoft Prediction Lab, a polling and prediction unit that relies heavily on input from people who have a stake in the outcome because they have bets riding on it. Check out these links:

http://www.winbeta.org/news/microsoft-research-launches-new-website-polling-and-predictions

http://www.pcworld.com/article/2688662/microsoft-wants-you-to-help-predict-the-future.html

2) YuMe and IPG Media Lab study how to reach audiences when they are most receptive and attentive.

Check out YuMeResearch.com for much more information.

Bob Lederer RBDR

Young people say brands are essential. Best Big Data use is small data (RBDR 9.30.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals. Their forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. The company’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT.

Register for the webinar at: http://www.4igrowth.com

Today on RBR: 1) New Havas Worldwide research, published in its latest Prosumer Report, shows young people feel strongly about brands being an important part of their lives.
2) Actuate Corp. VP of Product Marketing & Innovation Allan Bonde makes the case that Big Data is best put to use by breaking it into small data that drives consumer apps.

Bob Lederer RBDR

ELLO challenges all social nets. WOMMA’s value of conversation study (RBDR 9.29.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals, with a forward-looking growth and foresight analytics-driven approach that
• uncovers future growth opportunities,
• sizes future demand,
• develops successful growth strategies and
• identifies new innovations to succeed in tomorrow’s marketplace.

4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT. To register for the webinar, please visit: http://www.4igrowth.com

Today on RBR: 1) The new social network, Ello, takes on all established sites by talking up its advertising-free state. 2) WOMMA, the Word of Mouth Marketing Association, will release an important study this November that it says determines the value of a consumer conversation. 3) UK’s Information Commissioner’s Office says that app developers are asking users for too much personal information.