Bob Lederer RFL Communications, Inc.

MRer abuse causing mobile user tracking blocks (RBDR 8/21/14)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) MarketingWeek Feature Writer Lucy Tesseras comments on market researchers’ growing abuse of mobile users and its short and long-term implications. 2) NetScout Systems is suing Gartner Inc. over its March 2014 analysis of the network management software and appliance market that NetScout’s legal complaint ways was defamatory.

Bob Lederer RFL Communications, Inc.

IMAX CMO Eileen Campbell talks MR with Bob Lederer (RBDR 8/20/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: The Chief Marketing Officer for IMAX, Eileen Campbell (formerly the CEO at Millward Brown) speaks with RBDR’s Bob Lederer about her new life on the client side and the veteran researcher’s changing perceptions of market research and its purveyors.

Bob Lederer RFL Communications, Inc.

Social media outshining MR inside cos; Analytic training for college mktg students (RBDR 8/19/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) Converseon Senior Strategist Mike Moran’s great blog about the collaborating role of social media with marketing research inside corporations makes several important points, including the predominating role that social media plays inside organizations. 2) The research industry shortage of analytically-skilled workers has not been adequately addressed, but Teradata is making its pitch to accelerate the education and training of needed personnel.

Bob Lederer RFL Communications, Inc.

Book publishing “crowdsourcing”; Breakthrough pollster dies (RBDR 8/18/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. These growth and foresight analytics have proved over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become rock stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) Crowdsourcing is put to its newest test: publishers empowering voters to rate manuscripts for potential publication. 2) Dotty Lynch, a pollster who broke new ground for the profession in assessing the gender gap and what female voters thought of candidates, died at age 69. 3) RBDR offers a way to brighten your next depressing day.