Bob Lederer RBDR

Who are buyers’ “micro-influencers”? Introducing “Tone of Voice” research. (RBDR 04.28.2016)

Today on RBDR:

1) Defining “Micro-Influencers” and their real, credible impact in driving buying decisions.

2) Introducing the new brand/research phrase “Tone of Voice,” what it is, what it provides and the great impact it has had on several major companies that have implemented it – and at a very reasonable cost!

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

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Bob Lederer RBDR

Big Data drives “Single Unified View.” The challenges of better data segmentation. (RBDR 04.27.2016)

Today on RBDR:

1) A “Single Unified View” is being driven by the onset of Big Data, and its overabundance of data that can be applied to create never-before seen understanding.

2) Marketers, with few exceptions are gaga about segmentation and calling for more reliance on it, BUT moving beyond age and gender is exceptionally challenging.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Innovate MR’s Lisa Wilding-Brown on acceptable mobile MR. (RBDR 04.26.2016)

Today on RBDR: Proponents and users of mobile research face a dilemma. They want to aggressively move ahead with their mobile research surveys, but at the same time they are inflicting poorly constructed and overly long mobile surveys.

It soon may be too late to reverse mobile user attitudes about ignoring survey requests. Innovate MR EVP Global Operations Lisa Wilding-Brown revealed attempts through CASRO to tackle this problem.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Japan: Twitter’s new key market. B2B Satisfaction Survey Success. RBDR Correction. (RBDR 04.25.2016)

Today on RBDR:

1) Japan is a particularly key market in Twitter’s plan to expand its data licensing revenues.

2) B2B Customer Satisfaction surveys contain four key success components, three of which senior executives believe are most important to them.

3) Correction about our story detailing the acquisition of J.D. Power from last week.

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Aldius Consulting wants to talk with research agencies. 4i opening 4i University. (RBDR 03.28.2016)

Today on RBDR:

1) Market research merger activity may have somewhat slowed, at least among high-profile agencies, but Aldius Consulting wants to speak with remaining independent agencies between $10 million and $30 million in annual revenues, based in North America.

2) 4i Consulting is opening 4i University this summer, to teach client market researchers new areas of expertise that they need to reduce their traditional market research spending and yet to grow their actionable insights at a faster pace.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events, you can visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.