Bob Lederer RFL Communications, Inc.

Engagement Metrics Centered On Retention and Loyalty / RBDR

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July 17, 2019

Today on RBDR: Three metrics stand out in assessing a company’s success with engagement: Share of Wallet, Customer Stickiness and Customer Lifetime Value. That is according to the Institute for the Future. (Link to blog: https://visionedgemarketing.com/marketing-metrics-engagement-economy/)

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Bob Lederer RFL Communications, Inc.

Mark Cuban Says AI Will Diminish Computer Science/ RBDR

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July 16, 2019

Today on RBDR: Billionaire investor Mark Cuban tells digital and Internet expert Kara Swisher about a prodigious change coming to the corporate world. The importance of computer science experts will begin to diminish at the hands of artificial intelligence, irretrievably altering necessary business skills. (Link to the podcast audio and transcript: https://www.vox.com/recode/2019/5/29/18644652/mark-cuban-ai-computer-science-coding-liberal-arts-kara-swisher-steve-case-decode-podcast-interview)

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s “Unforeseeable” in MR’s Future (Part 2) | RBDR

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July 15, 2019

Today on RBDR: Bill Harvey wraps up his two-part look at the future of market research. Today, he shares his thoughts about a handful of unforeseeable considerations that will have a major impact.

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Bob Lederer RFL Communications, Inc.

In interest of MR Relevance, It’s Time to Get Chatty / RBDR

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July 11, 2019

Today on RBDR: According to Rival Technologies founder and CEO Andrew Reid, if market research wants to maintain (much less strengthen) its relevance to its corporate client base, it is time to get chatty and turn market research to where people are – using social messenger apps.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s Future of Market Research (Part 1) | RBDR

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July 10, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies has taken the time to consider the future of market research. Today, he shares his thoughts about foreseeable considerations that will have a big impact on the future of research.

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