Bob Lederer RFL Communications, Inc.

U of Alabama’s Football Enforcement Of Students / RBDR

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September 23, 2019

Today’s RBDR: Tracking is common these days, however, the University of Alabama is tracking its students who sit in the student section at home football games. It’s a little Orwellian. After the first game, Alabama’s head coach, Nick Saban, expressed extreme displeasure because tracking showed few students sat through the whole game.

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Bob Lederer RFL Communications, Inc.

Q3 2019 Research Market Hiring Conditions / RBDR

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September 19, 2019

Today’s RBDR: The latest research industry hiring trends, possibilities and conditions from Reeve Associates’ Phil Reeve are reviewed by RBDR.

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Bob Lederer RFL Communications, Inc.

What You Probably Didn’t Know About AI-Driven MR / RBDR

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October 18, 2019

Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s Take on John Wanamaker & Digital / RBDR

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September 17, 2019

Today’s RBDR: Research Measurement Technologies’ Bill Harvey presents his insights as to the progress in advertising effectiveness that has come from digital media. He thinks John Wanamaker would be pleased.

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Bob Lederer RFL Communications, Inc.

NPS Evaluations About Delta Airlines Raise Questions / RBDR

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September 16, 2019

Today’s RBDR: Delta Airlines would appear to be consumers’ favorite U.S. domestic airline based on its superior record with respect to lowest percentage of late arrivals and cancellations. Yet, Delta trails competitors in customer satisfaction NPS evaluations, which, it can be argued, demonstrates frailties with NPS.

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