Bob Lederer RFL Communications, Inc.

Mark Cuban Predicts AI Will Curtail Computer Science / RBDR

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July 16, 2019

Today on RBDR: Billionaire investor Mark Cuban projects a prodigious change in the corporate world: the importance of computer science experts will begin to diminish as artificial intelligence grows and settles in. (Link to podcast audio & transcript: https://www.vox.com/recode/2019/5/29/18644652/mark-cuban-ai-computer-science-coding-liberal-arts-kara-swisher-steve-case-decode-podcast-interview)

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Bob Lederer RFL Communications, Inc.

MR Agencies Need To Shift Focus To Social Messaging / RBDR

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September 30, 2019

Today on RBDR: Market research always wants to maintain (even strengthen) its relevance to corporate clients. Many believe it is time for market research agencies to shift their focus to where expanding numbers of people are spending their time – social messages (using apps). Rival Technologies’ Andrew Reid explains.

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Bob Lederer RFL Communications, Inc.

MC’s Successful Trade: Advertising for “Experiences” / RBDR

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September 26, 2019

Today’s RBDR: Six years ago, Mastercard shifted an undisclosed but significant volume of its advertising spending to “experiences.” That has brought incredible benefit to the Mastercard brand; specifically, after the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands.

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Bob Lederer RFL Communications, Inc.

Small Cos Filling TV Info Needs Left By Nielsen, comScore / RBDR

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September 25, 2019

Today’s RBDR: Significant changes among TV viewers pertaining to how, when, why they are viewing has encouraged small, private companies to develop more in-depth commercial TV measurement capabilities. Some of them are highlighted in a blog by Multichannel News’ Senior Financial Editor Mike Farrell.

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Bob Lederer RFL Communications, Inc.

Who is Bob Hoffman – And Why He Alleges An Ad Agency Conspiracy / RBDR

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September 24, 2019

Today’s RBDR: “Ad Contrarian” Blog author Bob Hoffman is “Chief Aggravation Officer” at Type A Group, also a former ad agency creative head and two-time CEO. He alleges some sort of advertising agency “conspiracy” in failing to uncover numerous online advertising scandals. (Link to blog: https://www.mumbrella.asia/2019/09/the-ad-industry-conspiracy-of-silence-on-digital-media-agencies-are-either-stupid-or-keeping-their-mouths-shut)

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