Bob Lederer RFL Communications, Inc.

Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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Bob Lederer RFL Communications, Inc.

New MR Benefiting Procter Consumers / RBDR

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January 22, 2020

Today on RBDR: Writing for The Motley Fool, Adria Cimino details a pair of major research-related innovations and contributions that have been implemented for Procter & Gamble Pampers diapers and Oral B products.

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Bob Lederer RFL Communications, Inc.

Good Advertising News for Streamed TV Viewing / RBDR

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January 21, 2020

Today on RBDR: Bill Harvey discusses a Fox study due for release the last week of January, which discusses Return on Ad Spending for News & Sports programs, plus ad spending value from TV program viewing on streamed, non-traditional devices.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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Bob Lederer RFL Communications, Inc.

Danger In Forced POS And Panel Data Integration / RBDR

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—————————————————————January 16, 2020 Today on RBDR: Integrating POS data and panel data has become an important marketing tool, providing an amalgamation of in-store data with consumer data. However, that integration process is not a straightforward process or workable between any POS data and Panel data. (See attached PDF of this white paper)

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