An Authoritative Look Inside Predictive Analytics / RBDR

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February 3, 2020

Today on RBDR: What are Predictive Analytics’ definitive pros and cons? A research executive, who has conducted over 100 projects which used it, shared a predictive analytics case history in lavish detail.

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Super Bowl 54 Advertising Preview / 54

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January 30, 2020

Today on RBDR: What can be expected from this Sunday’s advertising during the Super Bowl 54 telecast. Decision Analyst EVP Bonnie Janzen and SVP Clay Dethloff give RBDR a preview.

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New David Smith Book Receives Big RBDR Thumbs Up / RBDR

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January 29, 2020

Today on RBDR: We are recommending DVLSmith head David Smith’s new book: “The High Performance Customer Insight Professional.” It is something of a primer for research newbies and a refresher for veteran researchers. A breezy read, it addresses the rough-and-tumble research world’s challenging personal and professional subjects in a short, snappy fashion.

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Four Special Social Media-Building Tools For Business / RBDR

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January 28, 2020

Today on RBDR: Susan Gilbert, an expert in online promotion, recommends four tools which she has seen boost social media success for business.

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Bill Harvey Likes Local TV Nielsen “Impressions” / RBDR

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January 27, 2020

Today on RBDR: Media research guru Bill Harvey discusses an RBDR report from a few weeks ago which noted that Nielsen Media is readying to make available “Impressions,” replacing ratings points for local television media buys.

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