Bob Lederer RFL Communications, Inc.

Consumer Emotion More Complicated From Covid / RBDR

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June 1, 2020

Today on RBDR: President & Chief Analytics Officer Rob Pascale shares MAI Research’s discovery that the Coronavirus has caused a distinguishing change in bracketing consumers’ emotions: research shows individuals are segmented by multiple emotions.

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Bob Lederer RFL Communications, Inc.

Thoughtful Qualitative Considerations In Covid-19 Era / RBDR

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May 28, 2020

Today on RBDR: Dr. Sharon Livingston, President & Founder of The Livingston Group For Qualitative Research, ponders several unique considerations that she feels Covid-19 could have on qualitative research.

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Bob Lederer RFL Communications, Inc.

Things Are Changing If You Want New MR Job / RBDR

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May 27, 2020

Today on RBDR: Morgan Search International President Karen Morgan encourages professional researchers that even if they have a job at present, companies are scouring the marketplace for research talent who might fit their needs and be available once the marketplace returns to a state of normalcy.

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Bob Lederer RFL Communications, Inc.

Heartwarming: Forced Teaching of MR on Zoom / RBDR

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May 26, 2020

Today on RBDR: ESL Insights LLC founder and CEO Ellen Sills-Levy tells her feel-good story of learning how to teach “Consumer Behavior” on Zoom for university students after the Coronavirus shut everything down in Gotham.

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Bob Lederer RFL Communications, Inc.

MR Shouldn’t Be Pennywise, Pound Foolish Even In Covid-19 Era / RBDR

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May 21, 2020

Today on RBDR: Media researcher Bill Harvey strongly opposes the philosophy “Pennywise and Pound-Foolish.” He points to the federal government’s current oversight of Coronavirus after two virus experiences in the last decade. There are parallels in market and media research.

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