Bob Lederer RFL Communications, Inc.

Meet The Inventor of the Online Focus Group / RBDR

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June 17, 2020

Today on RBDR: n the late 1990s, Renee Frengut, out of frustration, decided to design an alternative to central focus groups for her work with clients. Out of that work came the online focus group, inspired by the intro and outro to the Brady Bunch television program. But it never caught on…til the Coronavirus. Contact her at ReneeFrengut@att.net

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Bob Lederer RFL Communications, Inc.

Guest Kevin Lonnie Interviews Bob Lederer / RBDR

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June 16, 2020

Today on RBDR: RBDR Producer Bob Lederer welcomes a guest moderator for “Market Research In The Covid-19 Era,” Episode #41. Please welcome KL Communications’ CEO Kevin Lonnie, who interviews Bob Lederer about what he has learned from the 40 episodes in this series.

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Bob Lederer RFL Communications, Inc.

A Big Idea For Covid-19 Research: “Extreme Creativity” / RBDR

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June 15, 2020

Today on RBDR: InSites Consulting Managing Director Tom de Ruyck provides specifics of what the company did to create insights for the new normal through solutions built around the idea of extreme-creativity. The key element: InSights Consulting’s proprietary 400,000-person community of “extreme” creative people.

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Bob Lederer RFL Communications, Inc.

Never-Better Consumer Attitude Towards Brands / RBDR

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June 11, 2020

Today on RBDR: Engine Insights Managing Director David Albert compares B2B and B2C project work across varied business categories during the Coronavirus crisis. He also spotlights more intense consumer interest and appreciation for brands which probe to learn more about their relationships with their users.

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Bob Lederer RFL Communications, Inc.

Media Research’s “Pennywise, Pound Foolishness” / RBDR

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June 10, 2020

Today on RBDR: On May 21, we heard from media researcher extraordinaire Bill Harvey how traditional research “pennywise, pound- foolish” behavior is especially worrisome under Covid-19. Today, he recommends that media research reconsider its placement purchases based on impressions.

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