Bob Lederer RFL Communications, Inc.

Early Online Focus Group User States Drawbacks / RBDR

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June 25, 2020

Today on RBDR: After hearing last week on RBDR about the invention of online focus groups 20 years ago, Karen Tibbals shares her first-hand experiences (pros and cons) as one of its early users two decades ago.

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Bob Lederer RFL Communications, Inc.

Consumers Accept Covid Changes; Timely MR Rolling / RBDR

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June 24, 2020

Today on RBDR: MFour EVP Alex Colao reveals findings that show consumers are settling in with some Coronavirus-driven changes, a few which they think will stick permanently. Colao also discloses a complementary research angle to deliver superior brand understanding.

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Bob Lederer RFL Communications, Inc.

Covid-19 Conditions Are Enhancing Advertising Essentials / RBDR

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June 23, 2020

Today on RBDR: In part two of Red C Research Chief Executive Officer Richard Colwell’s video commentary, he explains Coronavirus conditions make it inadvisable for advertisers to “go dark”: enhanced advertising getting noticed, heightened ad awareness and intensified emotion.

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Bob Lederer RFL Communications, Inc.

Brand Damage For No Covid-Period Advertising: 5 Years of Recovery / RBDR

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June 22, 2020

Today on RBDR: Red C Research Chief Executive Officer Richard Colwell explains the damage that a brand does to itself by “going dark” during the current Coronavirus. Among the problems: competitive issues that have been shown to require five years to undo.

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Bob Lederer RFL Communications, Inc.

Mkters Must Especially Win Stakeholders’ Trust During Covid / RBDR

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June 18, 2020

Today on RBDR: DigitalMR CEO Michalis Michael asserts each marketer’s essential need to win the trust and support of all of six critical stakeholders during this Covid-19 crisis – and that requires a coherent communication plan.

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