Bob Lederer RFL Communications, Inc.

With Covid, “Message, Communicate, Measure” Consumers More / RBDR

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July 29, 2020

Today on RBDR: Rasor Marketing Communications President Mimi Rasor discloses results from a research study commissioned by her company which intricately details current marketing messaging to please consumers and make headway with them during the Covid-19 crisis.

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Bob Lederer RFL Communications, Inc.

Coronavirus Is Not Research’s Only Crisis / RBDR

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July 28, 2020

Today on RBDR: In Episode #61 of our “Research & Coronavirus” series, former IBM MR head and Anheuser-Busch C-level executive Dennis Murphy notes fact-based challenges which research faces. (We couldn’t resist. Commemorating #61 for baseball fans as MLB returns, enjoy Roger Maris’ historic home run in 1961 – called by baseball Hall of Famer announcers Red Barber and Mel Allen: https://www.youtube.com/watch?v=4hSNO_PhSnI)

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Bob Lederer RFL Communications, Inc.

Insights Assn Advocacy Has Adapted to Covid-19 / RBDR

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July 27, 2020

Today on RBDR: Things may have quieted down for many executives in research, but Insights Association Vice President of Advocacy Howard Fienberg has been busier than normal. He has been occupied withCovid- and numerous non-Covid research issues.

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Bob Lederer RFL Communications, Inc.

Study Reveals How MR Agencies Are Coping With Covid / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 23, 2020

Today on RBDR: Delvinia VP of Client Success Laura Craig shares findings from a qual/quant study with better than 300 members of the Insight Association about these agencies’ experiences operating in the Covid-19 environment.

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Bob Lederer RFL Communications, Inc.

Figuring Out What Consumers Will Be Like Post-Covid / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 22, 2020

Today on RBDR: Ethical Frames’ blog author Karen Tibbals remembered her earlier market researcher days to consider what current research executives might consider to gauge what consumer attitudes and behaviors could be when the Coronavirus crisis is over.

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