Bob Lederer RFL Communications, Inc.

IRI’s FREE Covid-Era CPG Forecasting Data / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

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October 19, 2020

Today on RBDR: IRI Strategic Analytics President KK Davey explains that the new IRI CPG Demand Index™ Forecast service (available to all businesses, even non-IRI clients) focuses on grocery categories during Covid. Forecasts are predicated on the impact of complex, interdependent factors, including pandemic trends, consumers, lifestyle shifts, shopper channels, employment and income growth.

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Bob Lederer RFL Communications, Inc.

Fraud Is Undeterred Online Data Quality Problem / RBDR

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

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October 15, 2020

Today on RBDR: Data Quality Consultant Efrain Ribeiro speaks to RBDR about online data quality’s greatest problem: fraudulent respondents and responses. Sadly, he does not see an immediate or comprehensive answer.

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Bob Lederer RFL Communications, Inc.

Zoom May Not Be Research’s Best Qual Option / RBDR

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

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October 14, 2020

Today on RBDR: Feeling Mutual’s Tom Woodnut explains why there are better qualitative research alternatives to Zoom for researchers: mobile qualitative. He details why.

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Bob Lederer RFL Communications, Inc.

Corrections As In-Person Qual Moves Online / RBDR

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

October 13, 2020

Today on RBDR: We could argue that as the RBDR series, “Market Research In The Covid-19 Era” closes, we saved the best for last. FaderFocus “Insights Generator, Strategist & Moderator/Voice of Qualitative Research” Susan Fader states that researcher response to Covid-19 by shifting in-person qualitative work online is far from straightforward.

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Bob Lederer RFL Communications, Inc.

More Effective Curbside-Pickup Covid Workers / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

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October 12, 2020

Today on RBDR: On last Thursday’s RBDR episode, #98 of “Market Research In The Covid-19 Era” series,” Digital Mortar’s Gary Angel offered three elements that could help repair bad curbside pickup during Covid-19. Today, he details three possibilities to empower employees in that process.

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