Bob Lederer RFL Communications, Inc.

Pollsters Must Discover Correct Phone, Online Balance / RBDR

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November 11, 2020

Today on RBDR: The Mellman Group President, Mark Mellman, discusses his strong belief in the need for pollsters to gain a better understanding of the balance of tools – online, phone, etc. – needed by pollsters in order to achieve the most accurate polls.

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Bob Lederer RFL Communications, Inc.

Solving Problems Exposed By 2020 Election Polling / RBDR

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November 10, 2020

Today on RBDR: John Zogby Strategies’ John Zogby discusses what pollsters like himself did and, perhaps, should have done differently in their work leading up to the 2020 Presidential Election.

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Bob Lederer RFL Communications, Inc.

3-Step Plan For Overlooked Data Quality Problems / RBDR

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November 9, 2020

Today on RBDR: Grey Market Research and Consulting LLC President Ron Sellers adds to his prior commentary about data quality situations. They can be easy to overlook under extreme price and timing pressures imposed on every research project. He suggests a three-step process to deal with many common problems.

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Bob Lederer RFL Communications, Inc.

6 Ways Your Survey Research May Mislead You / RBDR

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October 21, 2020

Today on RBDR: Ron Sellers, President at Grey Matter Research & Consulting, LLC, discusses “6 Ways Your Survey Research May Be Misleading You,” with special emphasis on three of the issues. One stunning conclusion: “We estimate 40 to 50% of responses in a typical online survey is complete trash.” (Email Ron@GreyMatterResearch.com to obtain a free copy of this study.)

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Bob Lederer RFL Communications, Inc.

This Research Client Is Serious About Data Quality / RBDR

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October 20, 2020

Today on RBDR: Ferrero North America Vice President of Consumer and Shopper Understanding Charles Guilbeau discusses client responsibility in demanding industry-wide data quality

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