Bob Lederer RFL Communications, Inc.

Assessing Covid’s Impact On Product Innovation / RBDR

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December 7, 2020

Today on RBDR: Has the Coronavirus altered product innovation? To the contrary, it has enhanced it. BASES North America SVP Ben Macedo blogged that the three key drivers of successful innovation remain unchanged even as consumer needs have been rapidly changing.

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Bob Lederer RFL Communications, Inc.

Covid Sparks New Enthusiasm for Neuroscience Research / RBDR

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December 3, 2020

Today on RBDR: InsightsNow CEO David Lundahl discusses the expanding role of neuroscience for research because of the novel opportunities driven by the Coronavirus.

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Bob Lederer RFL Communications, Inc.

Research’s Evolution Through The Pandemic / RBDR

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December 2, 2020

Today on RBDR: Nigel Hollis, Kantar’s Chief Global Brand Analyst through most of 2020, summarizes the evolution of research conducted from the early stages of the Coronavirus pandemic through the latter stages of 2020.

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Bob Lederer RFL Communications, Inc.

Book Claims Programmatic Advertising Could Crater / RBDR

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December 1, 2020

Today on RBDR: Tim Hwang’s new book, “Subprime Attention Crisis” makes the case that the entire Web is “staring into an abyss of its own making because the digital advertising that is central to the programmatic advertising solution is widely overvalued and poised to crater.

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Bob Lederer RFL Communications, Inc.

Research’s Role For Brands Benefiting From Covid / RBDR

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November 30, 2020

Today on RBDR: It makes sense for research to play a central role for brands that are thriving during the Coronavirus. It can point out changes in the sales environment caused by the virus and maintain some of the sales momentum for brands after the Coronavirus is brought under control.

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