Bob Lederer RFL Communications, Inc.

Study Of 1,600 B2B Ads Show No Biz Growth Potential / RBDR

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February 2, 2021

Today on RBDR: A new study of 1,600 pieces of advertising analyses the effectiveness of B2B advertising, which not surprisingly is found to be lacking due to a lack of creativity, emotion and the absence of characters.

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Bob Lederer RFL Communications, Inc.

New RBDR Series: Tools That Fit Covid-Era Just Right

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 1, 2021

Today on RBDR: The research marketplace has acclimated to the Coronavirus, and RBDR begins a series looking at adapted and evolved research tools and methodologies. Today, Behaviorally CEO, Alex Hunt, spotlights the current behavioral framework, now enhanced with a greater emphasis on digital activity.

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Bob Lederer RFL Communications, Inc.

GOP Mastermind Luntz Swears Off Focus Groups / RBDR

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Today on RBDR: The leading GOP pollster and master strategist, Frank Luntz, expressed dismay late last week about continuing to conduct virtual focus groups. He says he can not deal with the vitriol and unwillingness to deal with truth and facts. (Scene of the disruption in Luntz’s virtual focus group with Trump and Biden voters: https://twitter.com/i/status/1351926985405001732)

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Bob Lederer RFL Communications, Inc.

Study Says 2021 Will Awaken UK MR / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 27, 2021

Today on RBDR: Market research budgets for UK companies have been on a continuous downward trend over the past five years, according to IPA Bellwether. But a study from Censuswide reports 75% of UK companies will increase their research budgets in 2021.

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Bob Lederer RFL Communications, Inc.

Consumer Insights Have Prepped CPG For 2021 / RBDR

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January 26, 2021

Today on RBDR: I asked many research providers throughout 2020 about which Coronavirus-driven consumer trends would stick long-term. The first evidence of what is sticking and the contribution research has made inside major CPG companies to understand changing consumer behavior due to Covid-19 is now clear.

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