Predictive Analytics Is Here. Get Started /RBDR

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February 10, 2021

Today on RBDR: Predictive analytics’ presence in every company is inevitable as the way is cleared for marketing’s hard-charging digital transformation. Predictive analytics provides numerous valuable contributions for multiple departments inside companies.

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Hey Researchers: How To Find Your Lost Projects / RBDR

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February 9, 2021

Today on RBDR: Louis Columbus, Principal for Dassault Systems, discussed Stravito, an AI startup in his role as Senior Contributor to Forbes. It is helping research users with one of their most common problems: finding existing research and other vital information that may have been misplaced in-house so that it can be reused.

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Covid Consumer Changes Include Brand Preferences / RBDR

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February 8, 2021

Today on RBDR: MFour Senior Manager, Research Strategy Katherine DiPlacito says that one of the most pertinent consumer changes caused by the Coronavirus pandemic has been a willingness to try new brands and change their brand preferences. Much of the trial was imposed on consumers by out-of-stocks, but some consumers liked the alternative brands that they tried.

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Artificial Intelligence Breakthrough: Advertising In Minutes / RBDR

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February 4, 2021

Today on RBDR: Artificial Intelligence’s latest and most novel capability is direct creation of advertising. Fortune’s Jeremy Kahn reported about “Pencil,” a Singapore-based startup that automatically generates 6-, 10- or 15-second Facebook video ads in minutes.

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“Consumer Data Use” Pits Apple Against Facebook / RBDR

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February 3, 2021

Today on RBDR: There is a public battle going on between Apple and Facebook. According to Apple CEO Tim Cook, companies should choose between being a business that serves customers or one that takes advantage of customers to serve their business.

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