Bob Lederer RFL Communications, Inc.

More Targeted Ad Options As Cookies Go Poof / RBDR

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April 5, 2021

Today on RBDR: Continuing RBDR’s examination of what marketers will turn to as cookies disappear and the targeted advertising that cookies made possible go poof, too. Writing for ANA Magazine, Chuck Kapelke writes about emerging alternative options.

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Bob Lederer RFL Communications, Inc.

No Cookies? This Browser Has No Advertising Data Problems / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 25, 2021

Today on RBDR: Consultant Michelle Madansky discusses the research project conducted for the Brave browser. In early testing, it is demonstrating an ad research process that is generating better advertising data than through cookies.

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Bob Lederer RFL Communications, Inc.

Comment: Covid Proved Research’s Ingenuity / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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Today on RBDR: In a Bloomberg opinion, Noah Smith noted the full impact of Google, Zoom, Amazon and other digital companies wasn’t apparent until Covid hit. Bob Lederer says the same argument can be made about research, which last year put ingenuity into overdrive as it came to the rescue of client companies.

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Bob Lederer RFL Communications, Inc.

More Covid Impact: Escalated Remote Neuro Research / RBDR

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March 23, 2021

Today on RBDR: Neuroscience labs all but were forced to close due to Coronavirus but for iMotions, founder & CEO Peter Hartzbech told RBDR that the virus accelerated iMotions’ development of remote facial expression analysis, eye tracking and surveys.

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Bob Lederer RFL Communications, Inc.

No Cookies: Options For Advertisers And Agencies / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 22, 2021

Today on RBDR: Adtaxi Vice President Brian Kroll explains to RBDR what Apple’s decision to allow users of the Facebook app to opt-out of being tracked and Google’s elimination of cookies could mean to targeting by advertisers and advertising agencies.

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