Bob Lederer RFL Communications, Inc.

Tips To Fix Common, Misleading CPG Company Metrics / RBDR

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May 18, 2021

Today on RBDR: A TABS Analytics white paper details how CPG companies can fix commonly-used metrics that are problematic and misleading –– and can be replaced to more accurately account for business performance.

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Bob Lederer RFL Communications, Inc.

MREF: MR’s Philanthropic Effort To Educate Youth / RBDR

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May 17, 2021

Today on RBDR: Schlesinger Associates’ CEO Steve Schlesinger details for RBDR the Market Research Education Foundation (MREF), which was established in 2008 to help educate youth and has made impressive progress in terms of fundraising and recipients.

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Bob Lederer RFL Communications, Inc.

A Polling Fix Is Important To More Than Pollsters / RBD

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 13, 2021

Today on RBDR: The research industry finds itself in a most challenging predicament. Finding a solution to continuing polling inaccuracies is damaging the industry as a whole, not to mention its reputation with the public.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s Substitute For “Moveable Middle” Ad Targeting / RBDR

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May 12, 2021

Today on RBDR: Media research guru Bill Harvey praises the work of fellow media researcher Joel Rubinson and his new “Moveable Middle” targeted advertising concept. But Bill has some slightly different ideas about the most effective means at our disposal for ad targeting.

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Bob Lederer RFL Communications, Inc.

We’re At The Inflection Point To Depart Demo-Targeted Ads / RBDR

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May 11, 2021

Today on RBDR: Advertising’s long-held belief in and reliance on demographics to target advertising messages has its proponents as well as noteworthy doubters. One of them, Vice Media Group Chief People Officer Daisy Auger-Dominguez, insists it’s time for an alternative.

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