Bob Lederer RFL Communications, Inc.

PepsiCo CMO’s Advice for Insights Departments / RBDR

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June 23, 2021

Today on RBDR: PepsiCo tips to become a better insights partner, from its Chief Marketing Officer Jennifer Saenz, came in the form of five recommendations.

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Bob Lederer RFL Communications, Inc.

Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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Bob Lederer RFL Communications, Inc.

“Remo,” The Virtual Conference Opportunity / RBDR

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June 21, 2021

Today on RBDR: itracks discovered a new, captivating interactive, customer-hosting platform. Remo. itracks has used it twice: 1) to debut its new product service to hundreds of customers and 2) to host about 50 clients at an online social event where competitive videos were played. itracks co-founder Garnette Weber explains what’s appealing about Remo and how to use it.

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Bob Lederer RFL Communications, Inc.

Equipping Virtual Focus Groups In Reopened Offices / RBDR

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June 17, 2021

Today on RBDR: Fader Focus President Susan Fader points out that as companies return to their offices, many are instituting virtual focus group capabilities. However, that implementation has a handful of considerations to ensure professional, quality output.

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Bob Lederer RFL Communications, Inc.

The Marketing Data That Covid Wore Out / RBDR

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June 16, 2021

Today on RBDR: Staggering changes in the workforce (jobs losses and turnover) during Covid 19 severely eroded the effectiveness of B2B sales and marketing databases. MountainTop Data CEO Sky Cassidy explains that marketing lists normally must be replaced every two years, but that has to happen sooner during Covid.

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