Bob Lederer RFL Communications, Inc.

Clients & Data Quality: To Pay Or Not to Pay / RBDR

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July 1, 2021

Today on RBDR: DM2 founder & CEO Chuck Miller explains to RBDR the push-and-pull on sample pricing and the willingness of client researchers to cover improved, verified research project data quality costs.

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Bob Lederer RFL Communications, Inc.

2021 Trends In Selecting A Sample Partner / RBDR

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June 30, 2021

Today on RBDR: Ted Pulsifer, EVP of Schlesinger Group, provides fascinating detail and riveting advice about selection of sample partners, as well as questions that should be asked that build on the client/ agency/ sampling company relationship.

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Bob Lederer RFL Communications, Inc.

Why A/B Digital Ad Testing Is No Silver Bullet

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 29, 2021

Today on RBDR: Zappi Director of Marketing Content Katie Sweet explains for the benefit of digital advertisers why very popular A/B testing is not the silver- bullet ad-testing procedure some marketers think it is.

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Bob Lederer RFL Communications, Inc.

Teenage & Kids Qualitative, Done Right / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 28, 2021

Today on RBDR: Litbrain Qualitative Research Consultant Pam Goldfarb Liss tells RBDR viewers her three rules for qualitative research with teenagers and kids.

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Bob Lederer RFL Communications, Inc.

Layered Data Quality Steps Boost Data Quality / RBDR

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June 24, 2021

Today on RBDR: The research industry’s quest for reliable data quality is never ending. No solution has been proposed or approved across the board, however a new layered concept was introduced in a white paper from Rep Data, Research Defender and DM2. (Link to the white paper: http://repdatallc.com/s/Data-Collection-Techniques-for-Quality-Outcomes-r83y.pdf)

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