Bob Lederer RFL Communications, Inc.

Reasons Why Advertising Can Tend to Fail / RBDR

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July 19, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course at UCLA, discusses keys to successful advertising from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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Bob Lederer RFL Communications, Inc.

“Rank-Choice Voting” Also Makes Sense In MR / RBDR

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July 15, 2021

Today on RBDR: New York City’s first “Rank Choice Voting” Mayoral Primary last month brought to mind the use of an analogous idea that can be used in consumer research. KL Communications’ EVP-Innovation Services Lisa Fuchs explains.

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Bob Lederer RFL Communications, Inc.

McDonald’s: Coping With Covid, Planning For Post-Covid / RBDR

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July 14, 2021

Today on RBDR: McKinsey & Co. Senior Partner Brian Kelly interviewed McDonald’s President & CEO Chris Kempczinski about dealing with effects of the Coronavirus and the QSR chain’s adaptations as consumer behavior changes.

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Bob Lederer RFL Communications, Inc.

Google Delays Purge Of Third-Party Cookies / RBDR

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July 13, 2021

Today on RBDR: After Google’s earlier announcement that it would drop its ad-targeting connection with cookies, the company says it is delaying this move to late 2023 because of the complexity of making that transition.

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Bob Lederer RFL Communications, Inc.

Network TV Displeased With Nielsen, Again / RBDR

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July 12, 2021

Today on RBDR: RBDR’s media research specialist, Bill Harvey of Research Measurement Technologies, discusses the controversy created by disputed falling television ratings in Nielsen’s latest report–and how the TV networks say they plan to respond.

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