Bob Lederer RFL Communications, Inc.

Single-Metric NPS Is Insufficient; Here’s How To Improve It / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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November 1, 2021

Today on RBDR: Fortune Magazine says 60% of the Fortune 1000 use NPS in their business planning, however there are skeptics of reliance on this one KPI tactic. DMR Founder and President Michaelis Michael explains his work to extend NPS’ value.

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Bob Lederer RFL Communications, Inc.

How C-Suite Views of MRDs Changed As Covid Flared / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 28, 2021

Today on RBDR: Quirk’s Editor-In-Chief Joseph Rydholm’s summary of how Client Insights departments are perceived during Covid by their bosses presents some extremely positive and some negative thoughts. (Link to Rydholm’s column: https://www.quirks.com/articles/corporate-insights-teams-beating-back-threats-reestablishing-relevance)

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Bob Lederer RFL Communications, Inc.

11 Hot Data & Analytics Cos Eyed By Private Equity

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 27, 2021

Today on RBDR: Business Insider reported data and analytics companies are hot acquisition targets for private equity firms, driven by marketers’ need for new ways to reach consumers. (Link: https://www.businessinsider.com/data-analytics-companies-that-are-hot-acquisition-targets-2021-10#)

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Bob Lederer RFL Communications, Inc.

Storytelling, Step-By-Step, Detailed By Client Insights Expert / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 26, 2021

Today on RBDR: Fred John’s new book, “Storytelling and Market Research: A Practical User’s Guide,” provides a hands-on guide for storytelling when client research executives need to present to their higher-ups.

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Bob Lederer RFL Communications, Inc.

Investigating Physician Participation In Covid Studies / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 25, 2021

Today on RBDR: In general, physicians can be prickly in gaining their participation in survey research. Their activity apparently increased during the pandemic, and SurveyHealthcareGlobus CEO Matt Walmsley tells RBDR about the research done to find out why.

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