Bob Lederer RFL Communications, Inc.

Client MR attitude, behavior re new MR tools has changed (RBDR–6/23/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) RBDR congratulates Gayle Fuguitt on her election to the MRC Hall of Fame. 2) A review of the Innovation Insights Exchange conference in Atlanta last week from the vantage point of MR innovation adoption by client market research departments. 3) Eric Cantor’s stunning primary loss left a number of pollsters unnerved about how pre-primary polling was so far off.

Bob Lederer RFL Communications, Inc.

Here comes Google Fit. FDA’s disappointing social media guidance (PRVR–6/ 23/2014)

This week on Pharma Research VIDEO Report:  1) The healthcare app industry is set to explode with the entry of Google Fit, HealthKit and Android Wear. (Read Seeking Alpha’s summary of the situation: http://seekingalpha.com/article/2277433-with-google-fit-google-declares-war-with-apple-in-mobile-healthcare?uprof=45&dr=1)   2) Attorney John Osborn, writing for Forbes.com, comments regarding the FDA’s lack of guidance for companies and their social media interactions. 3) Toluna Regional VP Bob Leitman shares his thoughts on current pharmaceutical company market trends.

Bob Lederer RFL Communications, Inc.

iModerate’s qual tracking; Big Data: $30B market; Google Glass’ software enabler (RBDR—6/19/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today:

1) iModerate introduces another new workable MR tool, a qualitative tracking technique featuring text analytic software. 2) Google Executive Chairman says 2014 will herald the new era of Big Data and machine intelligence. 3) The software provider that equips the biggest market research companies that want to empower Google Glass to become a MR force speaks to RBDR.

Bob Lederer RFL Communications, Inc.

Facebook personal ad data options; Customer sat ≈ customer spending (RBDR–6/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Facebook has decided to provide its users with two new personal data options related to its serving of advertising. 2) An MIT Sloan Management Review says the relationship between customer satisfaction and customer loyalty is statistically significant but not as manageable as businesses might believe.

Bob Lederer RFL Communications, Inc.

Corporate data woes; MRII’s Don Marek: industry healthy, welcomes change (RBDR–6/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Three independent studies, from Adobe, Charterhouse and AppNexus/WARC/IAB Europe, demonstrate issues with business’ use of their data. 2) MRII Executive Director Don Marek discusses how despite his 40 years in the industry he doesn’t believe it is changing any faster than in the past.